Project Overview

A licensed Dodge Ram seller in the Netherlands approached Pixels2Pixels Studio to create a high-end 3D commercial showcasing the power, design, and rugged performance of the Dodge Ram. The goal was to produce a cinematic, visually stunning advertisement that blended realistic 3D vehicle rendering, dynamic camera work, and high-end VFX to match the brand’s bold identity.

To achieve this, we modeled the Dodge Ram from scratch, utilized Unreal Engine for real-time shots, rendered photorealistic sequences in Redshift within Maya, and applied compositing and VFX to enhance the narrative flow and visual cohesion.

Our Approach

Precision 3D Vehicle Modeling & Rendering

• Created a high-detail 3D model of the Dodge Ram, ensuring accurate proportions, materials, and surface reflections.
• Applied physically based shading and lighting techniques to achieve realism in Redshift and Unreal Engine.

Dynamic Cinematic Shots & Rendering Pipeline

• Utilized Unreal Engine’s real-time rendering for high-speed driving sequences and environment interaction.
• Rendered key photorealistic shots in Redshift within Maya, ensuring perfect lighting and material accuracy.

VFX & Compositing for Narrative Enhancement

• Integrated CG and real-world elements seamlessly, using After Effects for compositing and final color grading.
• Applied VFX enhancements such as dust trails, reflections, and motion blur to heighten the realism and cinematic feel.

Seamless Production & On-Time Delivery

• Developed a well-structured production pipeline, allowing for efficient asset creation, rendering, and final post-production.
• Delivered a polished, high-quality commercial within schedule, meeting the client’s marketing and promotional goals.

Results & Impact

• Successfully delivered a visually striking, cinematic Dodge Ram commercial, reinforcing the brand’s powerful and premium positioning.
• The video became a key marketing asset for the client, attracting new buyers and increasing engagement.
• Showcased Pixels2Pixels Studio’s ability to merge 3D modeling, real-time rendering, and VFX compositing into a high-end automotive advertisement.
• Demonstrated our expertise in creating high-performance vehicle commercials, reinforcing our capability in the automotive marketing industry.

By combining cutting-edge 3D technology, real-time rendering, and advanced compositing, Pixels2Pixels Studio delivered a cinematic commercial that not only highlighted the Dodge Ram’s capabilities but also set a new standard for high-end automotive advertising.