• Case Study: N&G Bakery WebAR App - Real-Scale Bakery Machines in Augmented Reality

• Client: N&G Bakery

• Location: Serbia

• Audience: Bakery Equipment Buyers, Catering Businesses, Industrial Kitchen Operators

• Service: Web Augmented Reality (WebAR) Application Development for E-Commerce Integration

• Technology Used: React, Three.js, Model Viewer, RealityScan, Maya, Substance Painter

• Funding: Co-funded by the EBRD (European Bank for Reconstruction and Development) under its program for small and medium-sized businesses

Project Overview

Pixels2Pixels Studio developed a dedicated WebAR application for N&G Bakery, enabling customers to view bakery machines in true-to-life scale through their mobile device's browser.

The WebAR app was connected directly to N&G Bakery's website and webshop via a button on each product page. With a single click, customers could launch the AR experience without installing any additional apps and instantly see the selected bakery machine placed in their own environment.

The project was co-funded by the European Bank for Reconstruction and Development (EBRD) through its SME support program, which helps small and medium-sized businesses implement advanced digital solutions.

Our Approach

Real-Scale 3D Product Visualization

Each bakery machine was displayed in actual size in AR, allowing customers to check how it would fit in their workspace.

Models could be rotated, zoomed, and viewed from any angle, delivering a realistic preview of the product.

Standalone WebAR Application Linked to Webshop

The WebAR app was built as a separate web-based application for optimal performance and scalability.

Integrated into the webshop via product page buttons, ensuring smooth and direct access to AR content.

Supported iOS and Android devices using native browser AR features, removing the need for extra software.

3D Asset Production Workflow

Base machine geometry captured with RealityScan.

Detailed modeling, optimization, and rigging performed in Maya.

Substance Painter used to create high-quality, realistic materials and textures matching the real machines.

Results & Impact

Gave customers a powerful decision-making tool by letting them visualize equipment in their actual space.

Reduced uncertainty when purchasing high-value, large-scale bakery machinery.

Strengthened N&G Bakery's brand as a digital innovator in the bakery equipment sector.

Provided a scalable AR integration model for adding future products.

Showcased how EBRD co-funding can enable SMEs to adopt immersive technologies that directly support sales growth.

The N&G Bakery WebAR App proves how a standalone AR solution, seamlessly linked to an e-commerce platform, can modernize product presentation, offering customers an interactive, life-sized view of machinery with just one click.